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About Us

Helping people make better decisions through AI-powered simulation.

Our Mission

We believe every major life decision deserves careful analysis. shouldi was built to give everyone access to powerful decision simulation tools that were once only available to analysts and consultants. Our goal is to reduce regret and increase confidence in the choices that shape your life.

Our Story

shouldi started with a simple observation: people spend more time researching a new phone than planning life-changing decisions like switching careers or buying a home. We set out to change that by creating a tool that makes it easy to explore different outcomes before committing to a path.

Built by ActOnData

shouldi is a product of ActOnData, a company focused on building intelligent tools that turn complex data into clear, actionable insights.